Asmodee acquires Plan B Games group

GUYANCOURT – FRANCE; 11 MARCH 2021

Asmodee, one of the world leaders in boardgames publishing and distribution, announces the acquisition of Plan B Games group, a reference in the board games industry.

Founded in 2016 by Sophie Gravel, with 18 employees based in Canada and Germany, the group operates 4 internationally renowned games publishers: Next Move, Plan B Games, Pretzel Games and Eggertspiele. The group publishes successful titles that have won or been nominated for top industry awards including Spiel des Jahres and Kennerspiel des Jahres.

With over 2 million copies sold worldwide, and available in 35 languages, Azul has received several awards, most notably the three industry references Spiel des Jahres, Deutscher Spiele Preis and l’As d’Or in 2018. The reasons behind its success include the game’s accessibility, superb materials, and a particularly aesthetic design.
Amongst Plan B’s other multi-award winning games are Camel Up, winner of the Spiel des Jahres 2014; Century Spice Road, a trilogy translated into 23 languages and notably named Golden Geek Best Card Game Winner in 2017; and Great Western Trail, ranked one of the 10 greatest games of all times on industry benchmark website BoadGameGeek.com.

Sophie Gravel, CEO of Plan B, comments: “I am delighted to see the Plan B Games family become part of the great Asmodee team. Their tremendous network will offer our collections a broader distribution base as well as a bigger community of players worldwide. We will continue to strive to publish games taking the same care and attention to detail that has always been our driving force. Our goal remains the same: to offer unforgettable playing experiences, both through the depth of our gameplay and premium quality materials.”
Stéphane Carville, CEO of Asmodee, adds: “The Plan B group has demonstrated, year after year, its creativity and sense of aesthetics, in creating highly successful games such as Azul, which naturally finds its place amongst our Pillars brands alongside Catan and Ticket to Ride. We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue”.

Plan B games will be exclusively distributed by Asmodee.

PRESS CONTACTS
Asmodee Group
Cicommunication / Marion Felix et Catherine Isnard – +33 (0)1 47 23 90 48 – cicom@cicommunication.com
Plan B Games Group
Martin Bouchard – +1(450)897-0355 – martin@planbgames.com