Asmodee acquires the worldwide rights for the game Rory’s Story Cubes.

Created by Rory O’Connor and Anita Murphy, Rory’s Story Cubes provides a playful activity that sparks the imagination, fosters creativity and encourages intergenerational communication. These qualities have also made it an excellent teaching resource that is treasured by teachers in schools around the world.

Rory’s Story Cubes was first published by The Creativity Hub in 2008. When launched in the US in 2010 it quickly reached No. 1 in Game sales on Amazon. Since then sales have gone from strength to strength and it is now available in more than 40 countries.

Asmodee Group, distributor of Rory’s Story Cubes in France, Spain and Belgium since 2013, has always been convinced of the immense potential of the game. The educational and creative aspects of Rory’s Story Cubes are a perfect complement to their existing catalog of games (Dobble, Timeline, Ticket to Ride, Pandemic …).

Over the next few years Rory, Anita and The Creativity Hub team will work with Asmodee to help with the brand philosophy and product development of Rory’s Story Cubes around
the world.

Stéphane Carville, Chairman and CEO of the Asmodee Group said “I am thrilled to welcome Rory’s Story Cubes to the Asmodee catalog. This is an innovative game that has a natural home in the Asmodee range alongside our flagship titles. This operation is part of our strategy to acquire intellectual properties with strong narrative power.”

Rory & Anita, co-founders of The Creativity Hub said “We are so proud of Rory’s Story Cubes, the playful way it brings people together, and how it turns anyone who plays into a storyteller. We firmly believe that, as the creators, we have only scratched the surface in terms of its potential impact, as a game and educational resource. We can’t think of a better partner than Asmodee, to honour the inherent playfulness of Rory’s Story Cubes while introducing it to a wider global audience and future generations.“

About Asmodee
Asmodee Group is a leading international games publisher and distributor with operations located in Europe, North America, and China. Asmodee’s best known titles, either published or distributed on behalf of key publishing partners, include Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, Dobble/Spot it!, Star Wars: X-Wing, 7 Wonders, Dixit, Takenoko, Abyss, Timeline, Jungle Speed, The Werewolves of Miller’s Hollow. In some European countries, Asmodee also distributes trading card games such as Pokémon & Magic. Asmodee has headquarters in Guyancourt, France.

About Rory’s Story Cubes
Rory’s Story Cubes is the iconic storytelling dice game created by Rory O’Connor. It was first published by The Creativity Hub, which Rory co-founded with Anita Murphy and is based in Belfast, Northern Ireland. Since its release in 2008, the Rory’s Story Cubes range has expanded with its thematic 3-Cube MIX sets, the accessible MAX range and StoryWorlds™ sets featuring iconic licenses such as Batman, Doctor Who and Adventure Time. Rory’s Story Cubes has received numerous awards in recognition of its creative, educational and entertainment contributions. It that has sold more than 7 million sets to date worldwide.

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