Asmodee establishes Asmodee Korea to strengthen its presence in Asia

Seoul. Korea   JANUARY 15^th 2021

Asmodee Group announces the creation of a new subsidiary in South Korea: Asmodee Korea Limited.

Indeed, “Korea is one of the most important market in Asia. It is also a key milestone in the Group’s international development in Asia. “ said Frederic Nugeron, Regional Manager Asia of Asmodee Group. In the last 5 years, Korean board game market has grown more than 100% and it is expected to grow almost double in next 5 years

“Splendor, Dobble and Arkham Horror titles are already very popular in Korea. With Asmodee Korea, we will bring even more global successes such as Ticket to Ride and Unlock to our partners and gamers.”

With the creation of this new business entity, Asmodee Group strengthens its product line and consolidates its leading position in Asia.

Asmodee Korea is led by Kevin Kichan Kim who has extensive experience in the board game industry. Kevin had a successful career in the Korean industry having worked at Korea Boardgames, Happy Baboab and Mandoo Games. His experience and in-depth knowledge will allow Asmodee to meet high consumer and business demand for Asmodee games locally.

“The Korean market has been growing remarkably in the last 10 years and Asmodee games are special to Korean gamers. We’re very excited and proud to introduce even more fantastic game experiences.” said Kevin Kim,

“We want to thank Korean gamers and partners who have supported Asmodee so far. We are very happy to become even closer to them with more games, IPs” said Stéphane Carville, CEO of Asmodee Group. ” With this new entity in Korea, we are securing a much stronger impact on the global market, with a purpose of enhancing community connections thanks to great board games and great content.“

About Asmodee

Asmodee Group is a leading international games publisher and distributor with operations located in Europe, North America, and China. Asmodee’s best known titles, either published or distributed on behalf of key publishing partners, include Catan, Ticket to Ride, Splendor, Dobble/Spot it!, Star Wars: X-Wing, 7 Wonders, Dixit, Timeline, Unlock!, The Werewolves of Miller’s Hollow. In some European countries, Asmodee also distributes trading card games such as Pokemon, Magic, Yu-Gi-Oh! Asmodee has headquarters in Guyancourt, France.

PRESS  CONTACTS

Asmodee Korea / Jihee Park         – Tel.: +82 31 360-4288  – jh.park@asmodee.com