Europe and China based children´s toys and games specialist Searainbow joins Asmodee

Asmodee Group has announced the acquisition of the Searainbow Group, a Europe- and Asia-based toys and games publisher, manufacturer and international distributor.

Established in 2004, Searainbow Group started in China as Forever Bright, a producer of innovative educational toys and related specialty items. The company also distributes toys and games to the Asian markets through its subsidiary Wisdom Warehouse. In 2015, Searainbow acquired one of the UK’s market leaders in educational games, The Green Board Game Company. In 2018, the acquisition of Lagoon made Searainbow Group a strong publisher of games and puzzles for gift for UK gift shops.

“We are delighted to be joining Asmodee. The resources of a larger group will provide exciting development opportunities, including entrance to more markets and the ability to offer customers a broader and better range of products” said Jessie Min, Searainbow Group founder.

The acquisitions of The Green Board Game Company and Lagoon allows Asmodee Group to offer a wider product range, as well as strengthen its educational games publishing and distribution on the European market. The Forever Bright and Wisdom Warehouse acquisitions will also bolster Asmodee‘s development in Asia.

“As a group, we are eager to offer the best games and tell amazing stories to both children and adults, ” said Stephane Carville, President of Asmodee Group. “The great pedigree of educational games in Searainbow’s portfolio will enable us to strengthen our offer with additional transgenerational ranges in both Europe and Asia. We are delighted to welcome Searainbow in the Group.”

“With Searainbow’s strong games portfolio and successful distribution experience, we will strengthen our presence in Asia, particularly in the children and educational market.” said Frederic Nugeron, Regional Manager Greater China of Asmodee Group. “Searainbow’s success in the online space and the combination of our operations will be a great asset for Asmodee in Asia.”

About Asmodee

Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with over 34 million games sold in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, Dobble/Spot it!, KeyForge and Star Wars: X-Wing, we create a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. With a global workforce of over 1000 people, Asmodee operates in Europe, North America, South America and Asia. Asmodee is headquartered in Guyancourt,
France. Learn more at corporate.asmodee.com.

About Green Board Game Company

Established in 1991, Green Board Game Co invent and produce environmentally friendly games for families and groups to learn and play together. Green Board Game Co products include the best-selling BrainBox range, educational card games for children and Name 5, and many other educational games and colouring books for children. Green Board Game Co supplies schools, colleges, government bodies and families

About The Lagoon Group

Lagoon was founded in 1988 with the aim of selling great games and puzzles as gifts for men. Today, over 30 years on, Lagoon has a range of nearly 400 puzzles, games and books which are sold all over the world. But some of its original products – such as the wooden puzzles – are still in Lagoon’s range today, albeit in more sustainable wood and more contemporary packaging

About Wisdom Warehouse

With the vision ‘ Learning by playing’ , the company localizes and distributes educational toys and board games for kids and families in Greater China, Wisdom Ware house ‘s portfolio including great games from Mindware, Fatbrain, Brainbox, Happy Puzzle etc

About Forever Bright

Forever Bright was established in China in 2006 as a value-added manufacturer of toys, games and related specialty products for export. The company provides a one-stop service from initial concept through to mass production, and has produced over 200 OEM products that are sold all over the world.

PRESS CONTACTS

Asmodee Group / Cicommunication / Marion Felix & Catherine Isnard – Tel.: +33147239048 – cicom@cicommunication.com
Asmodee UK / Ben Hogg – Tel.: +44 1420 593 593 – ben.hogg@asmodee.co.uk
Asmodee China / Ired Zhu – Tel.: +86 21 53830586 – i.zhu@asmodee.com