“Great Games, Amazing Stories” – Asmodee expresses its transmedia development strategy with a new brand identity, a new signature and the launch of a corporate website

Published on October 24, 2017

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In 20 years, the Asmodee Group has become a world leader in games publishing and distribution. While pursuing its growth, Asmodee aspires at reaching beyond its industry by exploring new platforms for its contents.  

Over the past 20 years, the Asmodee Group has become a global leader in games publishing and distribution. While it continues to pursue growth in its core games business, Asmodee is today proud to announce its aspiration to reach beyond its traditional markets by exploring new platforms for its content.

Working with brand consultant Havas Paris, Asmodee has crafted a new brand statement with “Great Games, Amazing Stories”: An expression of Asmodee’s ambition to offer a narrative transmedia experience around its intellectual properties, while continuing to develop and expand its premium physical and digital games catalogue.

Stéphane Carville, CEO of Asmodee: “Our position as a leading player in our industry incites us to constantly evolve and create experiences that are always more fascinating, always more exhilarating, and always aimed at new and existing players all around the world. The “Amazing Stories” that Asmodee has been telling for more than 20 years through our games have the potential to express themselves in completely in new entertainment products. Asmodee is going to avidly explore these new areas, while ensuring synergy with our fundamentals: games publishing and distribution”.

“Great Games, Amazing Stories” is complimented with a new visual identity, also created by Havas Paris. The new look asserts Asmodee’s leading B2B position in the games industry.  A new logo and variant brand graphics will be deployed in the Group’s various entities. Meanwhile, the group’s publishing studios (Fantasy Flight Games, HeidelBear, Asmodee Studio, Space Cowboys, Days of Wonder, Plaid Hat Games, Ystari, Z-Man Games, and Pearl Games) will keep their own identity and creative independence.

Asmodee’s new brand structure is completed by the launch of the its corporate web site: corporate.asmodee.com, built to reflect Asmodee’s business, positioning, transmedia strategy, expressing the long-standing corporate values that still govern the Asmodee Group today.


Asmodee Group is a leading international games publisher and distributor with operations located in Europe, North America, and China. Asmodee’s best known titles, either published or distributed on behalf of key publishing partners, include Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, Dobble/Spot it!, Star Wars: X-Wing, 7 Wonders, Dixit, Takenoko, Abyss, Timeline, Jungle Speed, The Werewolves of Miller’s Hollow. In some European countries, Asmodee also distributes trading card games such as Pokémon, Magic, Yu-Gi-Oh! Asmodee has headquarters in Guyancourt, France. 


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