GROWTH IN THE ASMODEE FAMILY: GAMEGENIC® – A NEW STUDIO FOR GAMING ACCESSORIES

Great games deserve amazing accessories that protect, support and enrich players’ experiences. This is the mission behind the new Asmodee studio, Gamegenic.

Under the direction of Adrian Alonso – former lead designer and creative director who developed the Ultimate Guard brand and products – the Gamegenic team will add a new class to the market with accessories for various games and licensed products. The product portfolio includes classic storage boxes, sleeves, playmats, and albums as well as dice sets.

Gamegenic’s slogan is “Ingenious Supplies” and this is exactly what Adrian Alonso has emphasized during the development of their range. “Gamegenic will offer accessories both familiar and never-before-seen, which will always stand out thanks to their unique ideas and extraordinary features. We develop premium accessories in every price segment and thus appeal to both newer players and long-term collectors. We are very proud to be part of the Asmodee Group and to work directly with a wide portfolio of excellent games and wonderful licenses.”

Gamegenic will take over the production and development of all accessories within the Asmodee Group and thus continue and expand the corresponding product lines of Fantasy Flight Games and Blackfire. Benefitting from many years of experience within one studio, Gamegenic is ready to offer the right accessories for every game and each player.

The industry can therefore not only look forward to premium accessories with fresh ideas but can also be very curious about which Asmodee licenses will first be upgraded with “Ingenious Supplies”.

About Asmodee

Asmodee Group is a leading international games publisher and distributor with operations located in Europe, North America, and China. Asmodee’s best-known titles, either published or distributed on behalf of key publishing partners, include Catan, Ticket to Ride, Splendor, Dobble/Spot it!, Star Wars: X-Wing, 7 Wonders, Dixit, Takenoko, Abyss, Timeline, Jungle Speed, The Werewolves of Miller’s Hollow. In some European countries, Asmodee also distributes trading card games such as Pokemon, Magic, Yu-Gi-Oh! Asmodee has headquarters in Guyancourt, France. For more information, please visit corporate.asmodee.com

About Gamegenic

Gamegenic GmbH is an internationally operating studio of the Asmodee Group based in Essen, Germany. The studio was founded in May 2019. The managing director is Adrian Alonso.

Press contact

Gamegenic / Robert Schymiczek – Tel.: +49 (0)201 248 595 573 – r.schymiczek@Gamegenic.com